Content Marketing Leadership

I set the strategy, own the budget, and lead the people who deliver it. Nearly 20 years of campaigns, playbooks, and websites for mission-driven brands.

30+

people managed as editor-in-chief of a statewide publication

2 months

from concept to launch on a back-to-school campaign toolkit

3×

print run growth as editor of a statewide magazine

Featured Work in Content Marketing Leadership

More than tripled the print run and launched the magazine’s first website and social channels
Reached an audience the client had never engaged, and delivered under budget
Became the client’s highest-performing campaign to date
Built the proposal templates my agency now uses for every client, with most proposals out within a week
Repositioned a math intervention tool as a full K–12 MTSS program; new site launched in 2026
Five districts, eight months of interviews; stories built to win funding and power the client’s marketing

Explore More Work

Hundreds of email campaigns for dozens of clients, each built to drive one clear action
Turned a site the staff avoided sharing into one the whole team now uses to win new clients
Leads AI adoption for the agency: team trainings, biweekly strategy with leadership and an AI search plan
Co-created a new AI service the agency now offers to clients
Grew social from zero to 6,000+ followers and YouTube to nearly 3,500 subscribers after taking the gym online
Nearly 75 educators registered for the companion webinar, more than the series typically draws

“Under significant time constraints, Holly guided our team from initial conceptualization to the final delivery of a sophisticated digital toolkit in just two months.”

~ Livy Traczyk, Marketing Director, Level Data

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