Senior Content Strategist | Content Marketing Leader | AI Enablement
I’ve spent almost 20 years telling stories for a living, from running a 30-person newsroom to leading content strategy for education brands. These days I’m also the person who makes new AI tools actually work for the team.
Areas of Expertise
Content Strategy & Storytelling
Crafting narratives, defining brand voice, crafting personas, and building campaign frameworks.
AI & Creative Tech Integration
Leveraging tools like ChatGPT, Midjourney, Jasper, Canva Pro, Trello, Asana, Slack to elevate content workflows and outcomes.
Video & Multimedia Production
From concept to cut: scripting, shooting, editing, producing video content and follow‑along visuals.
Why Work With Me
With fifteen years of playing in the world of content, I’ve learned two things: stories matter, and the tools change fast.
I’m not just riding the wave of new tech — I’m weaving it into strategy, team protocols, and campaigns that shift behavior. Whether for niche startups or mature brands, I step in where the gap is, adapt fast, and deliver work that moves metrics and minds.
- Reduced content production time by XX% through AI‑enhanced workflows
- Increased social engagement for clients by XX% year‑over‑year
- Built video content libraries that continue to drive leads long after launch
Portfolio
Webpages & Landing Pages
Booklets, Whitepapers, & Guides
Emails & Email Funnels
Video Editing
Social Media Ads & Posts
Calendars
Roadmaps
Messaging architecture
Frameworks
Process
Strategy Brain
Journalistic Contributions
Before consulting and content strategy, I spent years as Editor‑in‑Chief at Out Front Magazine
With this job, I had the opportunity to interview celebs, changemakers, and community voices.