Hi, I'm Holly Hatch!
Senior Content Strategist | Content Marketing Leader | AI Enablement
I’ve spent almost 20 years telling stories for a living, from running a 30-person newsroom to leading content strategy for mission-driven brands. These days I’m also the person who makes new AI tools actually work for the team.
What I Can Do for Your Team
Content Marketing Leadership
Led a team of 30. Owns the budget on every account.
See the work -->
AI Enablement & Operations
20+ custom AI skills built around client brand voices.
See the work -->
Content Production
Interviews, writing, video, and design, all in-house.
See the work -->
Brands I've Helped Tell Their Stories
Brands I've Helped Tell Their Stories
Featured Work
- Web and UX
Turned a site the staff avoided sharing into one the whole team now uses to win new clients
- Design, Strategy, Web and UX, Writing
- Video and film
So pleased with the result, the client hired us to create a website version too
- Video
- AI systems
20 shared AI skills and a source of truth for every client, now part of the team’s everyday work
- AI systems, Writing
- Email marketing, Video and film
Grew social from zero to 6,000+ followers and YouTube to nearly 3,500 subscribers after taking the gym online
- Editing, Strategy, Video, Writing
- Case studies
Five districts, eight months of interviews; stories built to win funding and power the client’s marketing
- Editing, Interviews, Strategy, Video
- Collateral
Concept to launch in two months; became the client’s demand-gen cornerstone
- Editing, Strategy, Writing
Holly, X-Rayed
The skills, passions and curiosity behind my work
The systems brain
- AI systemsCustom skills and workflows that make teams faster
- StrategyStarting from the goal and working backward
- Web and UXWebsites built around what users came to do
- AEO strategy and AI search trackingGetting found by Google, ChatGPT and whatever's next
- LeadershipI ran a 30-person newsroom and still own the budget
- Email marketingNurture sequences that move readers to the next step
The creative brain
- WritingClear, human copy for every channel
- EditingTightening copy until it does its job
- DesignVisuals that make the message easy to see
- Video productionFrom the shot list to the final cut
- MediaNewsroom instincts, built over nearly 20 years
- CultureCurious about the people and places that shape culture
- AdventureAlways up for the next trail, trip or big idea
- Health and fitnessA lifelong passion I turned into a global fitness community
- InterviewsAsking the questions that get the real story