Hi, I'm Holly Hatch!
Senior Content Strategist | Content Marketing Leader | AI Enablement
I’ve spent almost 20 years telling stories for a living, from running a 30-person newsroom to leading content strategy for education brands. These days I’m also the person who makes new AI tools actually work for the team.
Work Experience
Content Marketing Leadership
Led a team of 30 owns the budget on every account.
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AI Enablement & Operations
20+ custom AI skills built around client brand voices.
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Content Production
Interviews, writing, video, and design, all in-house.
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EdTech & K–12 Marketing
K–12 higher ed, CTE and civic learning brands.
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Brands I've Helped Tell Their Stories
Brands I've Helped Tell Their Stories
Featured Work
Holly, X-Rayed
The skills, passions and curiosity behind my work
The systems brain
- AI systemsCustom skills and workflows that make teams faster
- StrategyStarting from the goal and working backward
- Web and UXWebsites built around what users came to do
- AEO strategy and AI search trackingGetting found by Google, ChatGPT and whatever's next
- LeadershipI ran a 30-person newsroom and still own the budget
- Email marketingNurture sequences that move readers to the next step
The creative brain
- WritingClear, human copy for every channel
- EditingTightening copy until it does its job
- DesignVisuals that make the message easy to see
- Video productionFrom the shot list to the final cut
- MediaNewsroom instincts, built over nearly 20 years
- CultureCurious about the people and places that shape culture
- AdventureAlways up for the next trail, trip or big idea
- Health and fitnessA lifelong passion I turned into a global fitness community
- InterviewsAsking the questions that get the real story