Hi, I'm Holly Hatch!

Content Marketing Leader | AI Enablement | Senior Content Strategist

I’ve spent more than 20 years telling stories for a living, from running a newsroom of 30 to leading content strategy for mission-driven brands. I take projects from first idea to finish line, wear whatever hat the work needs, and lead the people who bring it to life. These days, I also lead AI for my agency.

Marketing Funnels

Metadata Optimization

Brand Message Consulting

SEO Copywriting

Email Marketing Copy

AI Writing Optimization

B2B SEO Content Strategy

AI Search Tracking and Analytics

Omnichannel Campaign Copywriting

Social Ads

Video & Multimedia Production

Landing Page Copywriting

Website Rewrites

AI Search Brand Visibility

Metadata Optimization

Areas of Expertise

Content Marketing Leadership

Led a newsroom of 30. Now I lead projects from first idea to launch.

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AI Enablement & Operations

50+ custom AI skills, plus an AI product the agency now sells..

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Content Production

Interviews, writing, video, and design, alongside clients and teams.

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Brands I've Helped Tell Their Stories

Featured Work

Web and UX

A website a consulting firm’s team is finally proud to share

Turned a site the staff avoided sharing into one the whole team now uses to win new clients

Design, Strategy, Web and UX, Writing

Video and film

Modernizing an aviation software company’s brand video

So pleased with the result, the client hired us to create a website version too

Video

AI systems

A skill library and source of truth documents tailored to each client

20 shared AI skills and a source of truth for every client, now part of the team’s everyday work

AI systems, Writing

Email marketing, Video and film

From a Denver gym to a global online fitness community

Grew social from zero to 6,000+ followers and YouTube to nearly 3,500 subscribers after taking the gym online

Editing, Strategy, Video, Writing

Case studies, Video and film

Five districts, eight months: a success story series for a STEM curriculum

Five districts, eight months of interviews; stories built to win funding and power the client’s marketing

Editing, Interviews, Strategy, Video

Collateral

A back-to-school toolkit for a science curriculum entering the U.S. market

Concept to launch in two months; became the client’s demand-gen cornerstone

Editing, Strategy, Writing

Holly, X-Rayed

The skills, passions and curiosity behind my work

The systems brain

The creative brain

How I Bring AI Into a Team

Find the friction

I start by learning where the team loses time: briefs, first drafts, research, and reporting.

Test the Tools

I start I research new AI tools, compare costs, and test them on real work before they reach the team.

Build the foundation

A source of truth and custom AI skills for each client, tested before anyone relies on them.

Train and keep it going

Hands-on trainings, ongoing support, and biweekly strategy sessions I lead, so the habits stick.

Video made using Runway AI

Livy Traczyk

Marketing Director, Level Data

“Under significant time constraints, Holly guided our team from initial conceptualization to the final delivery of a sophisticated digital toolkit in just two months.”

Crystal Hatch

AI Systems Builder and Product Leader, Influence Board

“Holly has a real instinct for AI. She sees where it will actually help a team, builds the tools to make it happen and then teaches people to use them with confidence. She doesn’t just adopt new tools; she gets everyone else comfortable with them too.”

Matt Pizzuti

Editor, Copywriter and Journalist, Out Front Colorado

“Holly was passionate, attentive, diligent, smart and engaging, and led with a democratic leadership style that drew out all her employees’ strengths… Anybody should leap at the chance to hire or work with her in any way. She will prove to be committed, resourceful, creative, smart and make sure the job gets done beyond your expectations.”