The firm’s website didn’t explain what it actually did, and the staff were embarrassed to send people to it. A site meant to win new clients had become something the team worked around.
As account manager and team lead, I sat in on three discovery calls to learn what each of the firm’s sectors and teams needed the site to do. I worked on the site map and wireframe, then rewrote the copy on every page with input from every sector of the company. I curated photography for the whole site and worked closely with the UI/UX designer and developer to make sure the finished site had the look and feel the firm wanted.
The entire team was very happy with the new site, and they now use it to bring in new clients.
