AI tools change every week. A small team can’t afford to fall behind, or to adopt tools that don’t fit how it works. The agency needed someone to keep up with it all, decide what’s worth using and bring the whole team along.
I’ve led the agency’s AI adoption since I joined. I run one-on-one and group trainings on Claude and Cowork, meet with the agency’s leader every two weeks on AI strategy and tools, and attend weekly webinars on AI developments so I can brief the team on what matters. I developed the agency’s strategy and guidelines for AI search visibility (AIO), used AI to create new naming conventions and processes, and keep testing add-ons and integrations for the tools we use every day, from Slack and Zoom to Trello.
The team uses the tools and processes I’ve built in its daily work, and AI strategy is now a standing conversation with leadership.
