A science curriculum company was entering the competitive U.S. high school market and needed a back-to-school campaign to establish it as a trusted voice on the new science standards, on a tight timeline.
I guided the team from concept to final delivery in two months. The toolkit included two standards guides (a national edition and a California edition), an equity infographic, a phenomenon-based learning checklist, an inquiry-learning guide and an interactive quiz, plus promotional content to drive traffic to the landing page.
The toolkit became the cornerstone of the client’s demand generation program and set a new standard for thought leadership in its market.
